The Number #1 Key to Your Success - Marketing For Motivated Sellers
One of the major reasons why investors fail is not enough leads. I'm seeing that over and over with my students. There is not enough marketing going on. There's too much reliance upon realtors, things of that nature, not going out and doing the marketing themselves. Again, if you are not having 5, 10, 15 sellers call you each week, there is simply no way that you're going to be getting good quality deals.
One-Step Marketing: One-Step Marketing is where you send out an advertisement of some sort and the person actually buys right off that ad. The classic example of that is going to be a newspaper ad where maybe there's a coupon.
Two-Step Marketing: Two-step marketing is different in the respect that what you're trying to do is not necessarily get a sale directly but you're trying to elicit a response from that person.
